What should you consider when identifying a marketing channel to test?
Select all that apply.
- Target audience
- Your goals
- KPIs (key performance indicators)
- Available resources to create promotional assets
Explanation: The correct answers are ‘Target audience,’ ‘Your goals,’ and ‘Available resources to create promotional assets.’ When identifying a marketing channel to test, it’s crucial to consider these factors for a comprehensive evaluation. Firstly, understanding the target audience helps in selecting channels where they are most active, ensuring the content reaches them effectively. Secondly, aligning with your goals ensures that the chosen channel contributes to achieving specific objectives, whether it’s increasing brand awareness, generating leads, or driving conversions. Lastly, assessing available resources is essential to determine if you have the means to create and maintain promotional assets for a particular channel. This involves considering factors like budget, manpower, and expertise required for content creation and management. By considering these aspects collectively, marketers can make informed decisions about which channels to prioritize and allocate resources efficiently, maximizing the impact of their marketing efforts.