Fill in the blank: Reporting options, like ____ and ____, allow users to visualize their entire customer journey, and assign credit to marketing efforts to understand their contribution to revenue.

Fill in the blank: Reporting options, like ____ and ____, allow users to visualize their entire customer journey, and assign credit to marketing efforts to understand their contribution to revenue.

 

• Contact attribution, campaign reporting
• Customer journey analytics, multi-touch revenue attribution
• Website traffic analytics, ads attribution
• Website traffic analytics, ads attribution