You’re a consultant. The marketer you’re working with has created a customer email that showcases their newest product, promotes an upcoming webinar, and highlights their staff. What tool and course of action should you recommend to improve email engagement?
- You should recommend the marketer use simple workflows to automate a follow-up email one day after the first email is sent.
- You should recommend the marketer separate the email into multiple assets and use campaigns to plot and measure an intentional journey.
- You should recommend the marketer use workflows to automatically set the contacts who open the email’s status to marketing contact.
- You should recommend the marketer locate their largest list through the lists tool to widen their audience for this email.
I would recommend the marketer to separate the email into multiple assets and use campaigns to plot and measure an intentional journey. This approach allows for better targeting and personalization of content based on the recipient’s interests and behavior. By breaking down the email’s content into distinct messages focused on showcasing the newest product, promoting the upcoming webinar, and highlighting the staff, the marketer can tailor each communication to specific segments of their audience, resulting in higher engagement and effectiveness. Using campaigns will also enable the marketer to track the performance of each message and optimize their overall email marketing strategy based on the insights gained.