What should your awareness stage ads do?
(exist 3 type of different answers)
Address the problem your buyer persona is experiencing
Question why your buyer persona cannot solve their own problem
Present your business as the only solution that is right for your audience
Focus on your competitive position in the marketplace
or
Promote generic, unbranded content
Direct someone to a pricing page
Include discounts to encourage immediate purchase
Help your buyer persona solve their problem
or
Tell your buyer persona why the other products or services available are bad
Promote lead generation content offers
Highlight the value of your company’s products or services
Target only your existing customers
Explanation: The correct approach for awareness stage ads is to address the problem your buyer persona is experiencing. This option is correct because awareness stage ads are designed to capture the attention of potential customers and introduce them to a specific problem or need they may have. By addressing the problem your buyer persona is experiencing, these ads create a connection with the audience and demonstrate an understanding of their pain points, challenges, or aspirations. This approach helps establish relevance and empathy, positioning the brand as a valuable resource that can provide solutions or guidance. Awareness stage ads should focus on educating and informing rather than pushing a sales message or promoting specific products or services. By addressing the problem directly, these ads lay the foundation for further engagement and nurture leads through the buyer’s journey. In contrast, questioning why your buyer persona cannot solve their own problem or focusing on competitive positioning may not resonate with the audience at the awareness stage, as they are still in the early stages of recognizing and defining their needs. Therefore, addressing the problem your buyer persona is experiencing is the most appropriate objective for awareness stage ads.