What is the benefit of including ad extensions in your search ads?
Take up more space in the SERPs
Improve click-through rate
Provide more value to potential customers
All of the above
Explanation: Including ad extensions in your search ads offers several benefits that enhance the overall performance and effectiveness of your advertising efforts. Firstly, ad extensions allow your ads to occupy more space in the search engine results pages (SERPs), increasing visibility and prominence. This expanded real estate not only draws more attention to your ads but also pushes down competitors’ ads, further amplifying your ad’s visibility. Additionally, ad extensions have been shown to improve click-through rates (CTRs) by providing users with additional information and compelling reasons to click on your ad. By displaying relevant information such as additional links, phone numbers, or location information, ad extensions enrich your ad with more value, making it more enticing to potential customers. Ultimately, the combined effect of taking up more space, improving CTRs, and providing added value contributes to the overall success of your search ads, making including ad extensions a powerful strategy for maximizing your advertising impact.