In Kotter’s 8-step model for change management, the last step is focused on anchoring the change in the company’s corporate culture. In the context of a data migration, what’s one way you can achieve this?

In Kotter’s 8-step model for change management, the last step is focused on anchoring the change in the company’s corporate culture. In the context of a data migration, what’s one way you can achieve this?

 

• Position the CRM as just another tool in the company’s tech stack
• Encourage the client to learn the new system through trial and error
• Integrate CRM training into recruitment, onboarding, and employee development programs
• Recreate the client’s existing CRM processes in HubSpot to avoid confusion