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How to Outrank Your Competition in Local Search Exam Answers

How to Outrank Your Competition in Local Search Exam Answers

 

Learn exactly how to rank on Google’s local map pack and stand out among competitors.

  • •This exam has 16 questions.
  • •You will have 16 minutes to complete the exam.
  • •You need to score at least 81% to pass.
  • •This exam and certification are 100% free.
  • •You have a total of 6 attempts to pass, then in 30 days, you’ll get 6 more.

Exam URL: https://www.semrush.com/academy/courses/how-to-outrank-your-competition-in-local-search/

 

Questions:

  1. Name three of the Local SEO Ranking Factors
  2. After receiving a bad review, what should you do?
  3. You should name spam and keyword stuff your business name in your GBP to increase your rankings
  4. How can you check which listings and directories your business is in?
  5. Name all examples of clickable content that you can use to create more backlinks?
  6. What does NAP mean?
  7. Name at least 3 of the places where you should include your primary phrase
  8. Name one Pro and one Con to changing your business name to include keywords
  9. Should you choose secondary categories for your GBP?
  10. If you provided a service remotely, which is a better way to request a review?
  11. Describe best ways in which you can ‘bury’ bad reviews
  12. Businesses who list their addresses generally rank higher than those who do not
  13. What are the three columns in Semrush’s Keyword Magic Tool you should pay most attention to while performing a keyword search?
  14. What are the three major aspects of location?
  15. Out of the seven biggest ranking factor buckets - which one impacts your ability to rank the most?
  16. How do you report to google that a competitor may be breaking the rules?

 

 

If you provided a service remotely, which is a better way to request a review?

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If you provided a service remotely, which is a better way to request a review?

 

  • Email, as it has higher open and response rates.

 

  • Text, as it has higher open and response rates

 

Name one Pro and one Con to changing your business name to include keywords

By

 

Name one Pro and one Con to changing your business name to include keywords

 

  • Con: Could sound spammy & less trustful. Might not help in the future.
  • Pro: Will rank higher in map searches
  • Con: Could lead to less customers/sales
  • Pro: Just a few places where you will need to update your name.

 

Name at least 3 of the places where you should include your primary phrase

By

 

Name at least 3 of the places where you should include your primary phrase

 

  • Alt tag of the main image
  • In the H1 (Main headline at the top of the page)
  • In the the body copy (sprinkled throughout)
  • In page Title Tag (that appears in the browser tab)
  • In the H2 or H3 subheadline

 

Name all examples of clickable content that you can use to create more backlinks?

By

 

Name all examples of clickable content that you can use to create more backlinks?

 

  • Comprehensive Swipe File or Resource guide
  • Calculator
  • Unique research data or statistics in your industry
  • Ultimate guides