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How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions Answers

How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions Answers

 

Exam URL: https://www.semrush.com/academy/courses/how-to-incorporate-ppc-into-marketing-strategies/exam/

 

Questions:

  1. Which metric is LEAST important to the boardroom?
  2. What is an A/B test in the context of PPC advertising?
  3. What would a user expect to see when clicking an ad that says “buy these blue running trainers now?’ – select two options
  4. What casts doubt on PPC A/B tests?
  5. One of the Four P’s of marketing strategy is ‘Product’ – what does this refer to?
  6. One of the Four P’s of marketing strategy is ‘Price’- what does this refer to?
  7. One of the Four P’s of marketing strategy is ‘Place’- what does this refer to?
  8. One of the Four P’s of marketing strategy is ‘Promotion’- what does this refer to?
  9. How can PPC retargeting help to improve conversions?
  10. What is CTA short for?

 

 

How can PPC retargeting help to improve conversions?

By

How can PPC retargeting help to improve conversions?

 

  • By only showing ads after 9pm
  • By displaying ads with unique copy tailored to people who have already visited your website
  • Only serving display ads on mobile devices

 

One of the Four P’s of marketing strategy is ‘Promotion’- what does this refer to?

By

One of the Four P’s of marketing strategy is ‘Promotion’- what does this refer to?

 

  • What promotions your competitors are running
  • Where you will be promoting the product or service
  • The level of discount you will offer

 

One of the Four P’s of marketing strategy is ‘Place’- what does this refer to?

By

One of the Four P’s of marketing strategy is ‘Place’- what does this refer to?

 

  • The place on the Google SERP you will occupy
  • Which place you are going buy a billboard
  • Where you will be selling the product

 

One of the Four P’s of marketing strategy is ‘Price’- what does this refer to?

By

One of the Four P’s of marketing strategy is ‘Price’- what does this refer to?

 

  • The price of your competitors products
  • How much advertising budget you have
  • The price of your product
  • The price you are prepared to pay for a click

 

One of the Four P’s of marketing strategy is ‘Product’ – what does this refer to?

By

One of the Four P’s of marketing strategy is ‘Product’ – what does this refer to?

 

  • How much your products cost
  • Quite simply – what are you selling
  • Your product CPC