What are the four P’s of Marketing?
- Paid search, Page views, Pay-per-click, and Promotion
- Passion, Problem-solving, Patience, and Perseverance
- Product, Pricing, Placements, and Promotion
- Product, Promotion, Profit, and Productivity
How to Create an Effective Marketing Strategy Exam Answers
How to Create an Effective Marketing Strategy Exam Answers
- •This exam has 15 questions.
- •You will have 15 minutes to complete the exam.
- •You need to score at least 80% to pass.
- •This exam and certification are 100% free.
- •You have a total of 3 attempts to pass, then in 30 days, you’ll get 3 more.
Exam URL: https://www.semrush.com/academy/courses/create-effective-marketing-strategy/exam/
Questions:
- Why do marketers have more success with a marketing strategy? (Choose 3 correct answers)
- What is the difference between a marketing plan and a marketing strategy?
- When building competitor profiles, you can streamline the process using which tool?
- When calculating market share, what option is FALSE?
- When researching competitor audience demographics, you’ll want the following information (Choose 3 correct answers)
- What does the acronym SWOT stand for?
- When building a list of key competitors, what are the four different types to research?
- A basic competitive analysis can be accomplished in how many steps?
- What are the four P’s of Marketing?
- When defining your value proposition, you should include the following (choose one)
- A mission statement is a short, actionable statement that tells you:
- At its core, a good marketing strategy includes how many parts?
- You can find competitors using sources like: (Choose 3 correct answers)
- When building a competitor profile, what two things do you need to analyze?
- What term is used to describe why your customers should want to buy your products or services over others?
A basic competitive analysis can be accomplished in how many steps?
A basic competitive analysis can be accomplished in how many steps?
- 5
- 3
- 4
- 10
When building a list of key competitors, what are the four different types to research?
When building a list of key competitors, what are the four different types to research?
- Industry competitors, Organic competitors, Paid search, and Local Competitors
- Local competitors, Global competitors, Social competitors, and Organic competitors
- Industry competitors, Non-Industry competitors, Organic Competitors, and Paid Competitors
- Industry competitors, Non-Industry competitors, Social competitors, and Organic Competitors
What does the acronym SWOT stand for?
What does the acronym SWOT stand for?
- Strengths, Weaknesses, Operations, and Tactics
- Strengths, Weaknesses, Opportunities, and Threats
- Stability, Wealth, Operations, and Technology
- Stability, Weaknesses, Operations, and Tactics
When researching competitor audience demographics, you’ll want the following information (Choose 3 correct answers)
When researching competitor audience demographics, you’ll want the following information (Choose 3 correct answers)
- Seasonal forecasts and trends
- Psychographic information
- Demographic information
- Physiographic information
- Detailed financial company information
- Basic company information
When calculating market share, what option is FALSE?
When calculating market share, what option is FALSE?
- Multiply the result by 10
- Divide the company’s total sales or revenue by the industry’s total
- Calculate the industry’s total sales or revenue during the period you’ve chosen to analyze