A mission statement is a short, actionable statement that tells you:
- “How” your company got started, “Where” your company operates, and “Why” you’re dedicated to being in business
- “What” your company offers to customers, “Who” your company does this for, and “Why” you’re dedicated to doing this
- “How” your company got started, “What” your company offers to customers, and “Who” your company does this for