What term is used to describe why your customers should want to buy your products or services over others?
- Marketing objective
- Mission statement
- Executive summary
- Value proposition
How to Create an Effective Marketing Strategy Exam Answers
How to Create an Effective Marketing Strategy Exam Answers
- •This exam has 15 questions.
- •You will have 15 minutes to complete the exam.
- •You need to score at least 80% to pass.
- •This exam and certification are 100% free.
- •You have a total of 3 attempts to pass, then in 30 days, you’ll get 3 more.
Exam URL: https://www.semrush.com/academy/courses/create-effective-marketing-strategy/exam/
Questions:
- Why do marketers have more success with a marketing strategy? (Choose 3 correct answers)
- What is the difference between a marketing plan and a marketing strategy?
- When building competitor profiles, you can streamline the process using which tool?
- When calculating market share, what option is FALSE?
- When researching competitor audience demographics, you’ll want the following information (Choose 3 correct answers)
- What does the acronym SWOT stand for?
- When building a list of key competitors, what are the four different types to research?
- A basic competitive analysis can be accomplished in how many steps?
- What are the four P’s of Marketing?
- When defining your value proposition, you should include the following (choose one)
- A mission statement is a short, actionable statement that tells you:
- At its core, a good marketing strategy includes how many parts?
- You can find competitors using sources like: (Choose 3 correct answers)
- When building a competitor profile, what two things do you need to analyze?
- What term is used to describe why your customers should want to buy your products or services over others?
When building a competitor profile, what two things do you need to analyze?
When building a competitor profile, what two things do you need to analyze?
- Mission statement and audience demographics
- Market share and audience demographics
- Market share and industry trends
You can find competitors using sources like: (Choose 3 correct answers)
You can find competitors using sources like: (Choose 3 correct answers)
- Social media posts on Facebook, Twitter, and Instagram
- Conference attendee lists in your industry
- Semrush tools, like Market Explorer and the Organic Research Competitors report
- Online discussions on social media, Reddit, Quora, or other forums
- Semrush tools, like Position Tracking and the Domain Overview Tool
- Customer feedback about other products they had considered or would recommend
At its core, a good marketing strategy includes how many parts?
At its core, a good marketing strategy includes how many parts?
- 4
- 6
- 8
- 2
A mission statement is a short, actionable statement that tells you:
A mission statement is a short, actionable statement that tells you:
- “How” your company got started, “Where” your company operates, and “Why” you’re dedicated to being in business
- “What” your company offers to customers, “Who” your company does this for, and “Why” you’re dedicated to doing this
- “How” your company got started, “What” your company offers to customers, and “Who” your company does this for
When defining your value proposition, you should include the following (choose one)
When defining your value proposition, you should include the following (choose one)
- How your company solves the exact same problems as your competitors
- The price point of your product(s) or service(s)
- What sets you apart from your competition and how your product or service delivers value
- A quick slogan or catchy phrase that sums up your product or service