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How to Craft High-Impact Digital Advertising Campaigns Using Semrush Answers

How to Craft High-Impact Digital Advertising Campaigns Using Semrush Answers

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.

  • This exam has 10 questions.
  • •You will have 20 minutes to complete the exam.
  • •You need to score at least 70% to pass.
  • •This exam and certification are 100% free.
  • •You have a total of 3 attempts to pass, then in 30 days, you’ll get 3 more.

 

Exam URL: https://www.semrush.com/academy/courses/high-impact-digital-advertising-campaigns/

 

Questions:

  1. Which tool or app could you use to identify a newly launched promotion or landing page on a competitor’s site?
  2. When you launch a smart campaign using Ads Launch Assistant, which of the following statements are true? Check all that apply:
  3. Imagine that your top competitor spends a lot of resources advertising on social media and YouTube. You want to know their estimated advertising spend, and see their highest-performing video campaigns. Which tool or app would you use?
  4. Which of the following statements is more accurate about a campaign?
  5. Let’s imagine that you’re running a sale on headphones, and you want to find target keywords that appeal to users who are ready to make a purchase. How would you identify those keywords?
  6. True or false: The Advertising Research tool cannot provide live ad examples from your competitors’ campaigns.
  7. Select the correct statements about Domain Overview:
  8. What are Smart Campaigns?
  9. Which tools or apps would you use to uncover your competitor’s display advertising efforts?
  10. Select all the correct statements about what you can achieve with Semrush’s tools for Advertising Research:

 

 

Select all the correct statements about what you can achieve with Semrush’s tools for Advertising Research:

By

 

Select all the correct statements about what you can achieve with Semrush’s tools for Advertising Research:

 

  • Discover who your competitors are competing with using the Competitive Positioning Map
  • Discover high-performing keywords for PLA ads for informational searches
  • See your competitor’s Paid Search Trends over time
  • Analyze your competitors’ ad copies to strengthen your own messaging

 

Which tools or apps would you use to uncover your competitor’s display advertising efforts?

By

 

Which tools or apps would you use to uncover your competitor’s display advertising efforts?

 

  • Ads History
  • PLA Research
  • PPC Keyword Tool
  • AdClarity Display

 

What are Smart Campaigns?

By

 

What are Smart Campaigns?

 

  • All are true
  • Instead of outbidding your competitors on specific keywords, a smart campaign automatically sets your campaign budget
  • A smart campaign uses AI to generate high-converting creatives for display ads
  • Instead of targeting specific keywords, a smart campaign uses themes to place an ad in a SERP

 

Select the correct statements about Domain Overview:

By

 

Select the correct statements about Domain Overview:

 

  • See your competitor’s authority score, estimated organic and paid search traffic, and backlink metrics
  • See how many links your competitor has attracted back to their website
  • See how your competitor’s ads typically rank with the Paid Position Distribution widget
  • See the top paid keywords that your competitors use to drive traffic to their site
  • All are true

 

True or false: The Advertising Research tool cannot provide live ad examples from your competitors’ campaigns.

By

 

True or false: The Advertising Research tool cannot provide live ad examples from your competitors’ campaigns.

 

  • False

 

  • True

 

Let’s imagine that you’re running a sale on headphones, and you want to find target keywords that appeal to users who are ready to make a purchase. How would you identify those keywords?

By

 

Let’s imagine that you’re running a sale on headphones, and you want to find target keywords that appeal to users who are ready to make a purchase. How would you identify those keywords?

 

  • Keyword Magic tool, enter seed keyword, filter informational intent
  • Keyword Magic tool, enter seed keyword, filter commercial intent
  • Keyword Magic tool, enter seed keyword, filter transactional intent