Under the Interests Tab on LinkedIn is the ability to follow companies you’re targeting. Following companies can help you glean insights and move your sales efforts forward. Which of the following is a best practice for following companies on LinkedIn?
- When sending a Follow Request to a company, ask that they also follow you in return.
- Keep the list of companies you follow well-pruned to avoid missing a key update.
- After following a company, send connection requests to all existing ‘second-degree connections’ between yourself and the company.
- Always include the reason why you’re requesting to follow a company in the text box provided.
- Follow as many companies as possible, to increase the chances of surfacing strategically useful information.