Which of the following is a S.M.A.R.T social media objective?
- Engage an influencer to create 10 pieces of campaign content
- Increase link clicks on Instagram by 10% in Q4
- Generate UGC on TikTok
- Run a social media contest to gain followers
Explanation:
Here’s why it aligns with the S.M.A.R.T criteria:
- Specific: It specifies the desired action (increase link clicks) and the platform (Instagram) with a clear target (10%) and timeframe (Q4).
- Measurable: The objective is quantifiable, aiming for a 10% increase in link clicks, allowing for straightforward measurement and assessment of success.
- Achievable: Depending on the current performance and strategies implemented, a 10% increase in link clicks is a realistic and achievable goal.
- Relevant: The objective is relevant to the broader goals of increasing engagement and driving traffic to a specific platform (Instagram).
- Time-bound: The objective has a specific time frame (Q4), providing a clear deadline for achieving the desired result.
The other options either lack specificity, measurability, or a defined timeframe, making the objective less S.M.A.R.T.