When formulating a social media strategy, you might spend some time searching for official and unofficial company accounts, fan accounts, outdated and fake accounts. Where should this information live?
- In your social overview policy document
- In your social media audit sheet
- In your brand voice guidelines
- In your internal stakeholder report
Explanation:
The social media audit sheet is a comprehensive document where you gather and organize information about your organization’s existing social media presence. It includes details about official accounts, fan accounts, inactive accounts, and any accounts that may be using your brand name without authorization. This information helps in understanding the current landscape, identifying potential issues, and informing your social media strategy.
While the social overview policy document, brand voice guidelines, and internal stakeholder report are important components of your social media strategy, the social media audit sheet specifically focuses on the details and analysis of your existing social media accounts and presence.