What’s the most effective way to spread awareness of your organization’s efforts during times of crisis?
- Redistributing budget towards an authentic influencer program
- An ad campaign targeting your audience on every social network
- Pausing your content strategy to focus solely on posts relating to the crisis
- Leaning on employee advocacy to share news via their own channels
Explanation:
Employee advocacy involves leveraging your employees as brand ambassadors to share authentic and trustworthy information about your organization. During a crisis, employees can play a crucial role in disseminating accurate updates, addressing concerns, and showcasing the organization’s efforts. Employees often have existing networks and relationships, and their personal endorsement can enhance the credibility of your messages.
While each of the options listed may have its merits, leveraging employee advocacy is particularly powerful during a crisis for the following reasons:
- Authenticity and Trust:
- Employee advocacy adds a human touch to your communications, making them more authentic and trustworthy. People are more likely to believe and engage with messages shared by individuals they know and trust.
- Wider Reach:
- Employees collectively have a broad reach across various social networks. By encouraging and empowering them to share updates, you can extend the reach of your messages to a larger audience.
- Rapid Communication:
- Employees can quickly share information in real-time, ensuring that updates and responses to the crisis are communicated promptly.
While other strategies, such as redistributing budget for an influencer program or running targeted ad campaigns, can be valuable in certain contexts, employee advocacy stands out for its ability to provide an authentic and widespread communication channel, particularly during times of crisis.