What is one way to get stakeholder buy-in while sharing social reports?
- Highlight customer testimony on why your social channel is the best
- Don’t highlight any data or metrics
- Contrast your vanity metrics against your actionable metrics
- Know who you are reporting to and tailor the report
Explanation:
Understanding your audience is crucial when presenting social reports to stakeholders. Tailor your report to address the specific interests and concerns of the stakeholders. For example, if you are presenting to executives, focus on high-level metrics and the impact on overall business objectives. If you are presenting to a marketing team, delve into more detailed performance metrics and insights. By customizing the report to resonate with the priorities of your audience, you are more likely to gain their buy-in and support.