What are 2 best practices for creating videos on social?
- Making sure your videos aligns with your larger brand objectives
- Creating videos that follows the latest TikTok trends
- Making sure your video highlights a product update or sale
- Creating videos that add value to your audience
Explanation:
Two best practices for creating videos on social media are:
- Making sure your video aligns with your larger brand objectives:
- Before creating any video content, it’s crucial to ensure that it aligns with your larger brand objectives and messaging. Your videos should reflect your brand identity, values, and overall marketing goals. Consistency in branding across all content helps strengthen brand recognition and loyalty among your audience.
- Creating videos that add value to your audience:
- Focus on creating videos that provide value to your audience. Whether it’s educational, entertaining, or informative content, your videos should resonate with your target audience and fulfill their needs or interests. Valuable content not only engages your audience but also builds trust and establishes your brand as an authority in your industry.
While the other two options mentioned (“Creating videos that follow the latest TikTok trends” and “Making sure your video highlights a product update or sale”) can be relevant in certain contexts, they might not always be considered best practices universally:
- Following trends on platforms like TikTok can be beneficial for reaching a broader audience, but it’s essential to evaluate whether the trend aligns with your brand and audience.
- While highlighting product updates or sales can be important, an exclusive focus on promotional content may lead to audience disengagement. Balancing promotional content with valuable and entertaining content is key.
In summary, aligning with brand objectives and creating valuable content are fundamental best practices for creating effective and engaging videos on social media.