Strategic policy documents contain key information that helps your team quickly find the answers they need. One example is an overview of your brand’s socials – what should this overview include?
- Each network’s content type, audience, and posting frequency
- Network specific crisis management plans
- The team’s titles, responsibilities, and contact info
- Links to other important brand documents for reference
Explanation:
This information provides a quick reference for the team, helping them understand the unique characteristics of each social media platform. It includes details such as the type of content that performs well on each network, the target audience on each platform, and the recommended posting frequency. This overview helps ensure consistency and alignment with the overall social media strategy.
While network-specific crisis management plans, the team’s titles and responsibilities, and links to other important brand documents are valuable components, they are typically covered in separate sections of the strategic policy document. The overview section is specifically focused on providing a snapshot of key information related to the brand’s presence on social media platforms.