Key Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?
- Increase comments by 5% on LinkedIn posts weekly
- Generate 20 additional landing page views via LinkedIn weekly
- Pitch to leadership for a budget increase of 15% for the campaign
- Join a new social media network to increase brand reach
Explanation:
This KPI directly aligns with the objective of increasing link clicks, as it measures the specific action of users clicking on the provided links and visiting the landing page. The numeric target of 20 additional landing page views per week serves as a measurable indicator of progress toward the broader goal of a 20% increase in link clicks.