Evergreen content never becomes outdated, which means it can be reused again and again. Which of the following posts are an example of evergreen content?
- A product update
- A holiday feature
- A new co-worker spotlight
- A brand FAQ
Explanation:
Evergreen content is timeless and remains relevant to your audience over an extended period. Examples of evergreen content include:
- How-to Guides:
- Articles or videos providing step-by-step instructions on a specific task or skill. For example, “A Beginner’s Guide to Photography” is evergreen content.
- FAQs (Frequently Asked Questions):
- Address common questions related to your industry, products, or services. An example could be a post like “Top 10 Frequently Asked Questions About Healthy Eating.”
- Listicles:
- Posts that compile a list of items, tips, or recommendations. For instance, “10 Time Management Tips for a Productive Day” remains relevant over time.
- Educational Infographics:
- Visual content that presents information in a visually appealing and informative manner. An infographic on “The Benefits of Regular Exercise” is evergreen.
- Product Tutorials:
- Guides demonstrating how to use a product or service. A tutorial on “Getting Started with Your Smart Home System” can be considered evergreen.
- Historical Overviews:
- Articles summarizing historical events or milestones. “A Brief History of Space Exploration” is an example of evergreen content.
- Essential Reading Lists:
- Recommend books, articles, or resources that remain relevant and valuable over time. “Must-Read Classics for Literature Lovers” is evergreen.
- Expert Interviews:
- Q&A sessions or interviews with industry experts on relevant topics. An interview with a nutritionist discussing “Keys to a Healthy Diet” is evergreen.
- Seasonal Content with Evergreen Elements:
- Content related to seasons or holidays that includes evergreen advice. For example, “Healthy Holiday Eating Tips” can be applicable beyond specific holidays.
- Basic Industry Concepts:
- Explain fundamental concepts or terminology within your industry. “Understanding SEO: A Beginner’s Guide” remains relevant as an introduction to search engine optimization.
Evergreen content has the advantage of providing ongoing value to your audience, attracting traffic over time, and serving as a foundational resource that can be shared repeatedly without losing relevance.