A successful social media strategy is made up of three types of content – paid, owned and earned media. Which of the following is an example of earned media?
- A new product giveaway hosted on social
- A five star review of your brand on Google
- A paid influencer post recommending your brand
- A campaign video shot and produced by your team
Explanation:
Earned media refers to publicity gained through promotional efforts other than paid advertising. In this case, a positive review on Google is not directly paid for or created by your team; it is the result of a customer’s experience and opinion. It is an organic form of endorsement and promotion that contributes to your brand’s reputation and credibility. Earned media is often driven by customer experiences, word of mouth, and independent reviews rather than direct promotional efforts by the brand.