Hootsuite DEI on Social Media Certification Answers

Hootsuite DEI on Social Media Certification Answers

In Diversity, Equity, and Inclusion on Social Media Certification, you’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.

• You have 15 minutes to complete the quiz
• The quiz contains 10 multiple-choice questions
• You need to score at least 80% to pass

All answers to pass this certification are only in our .PDF file, you can buy and download here:

 

 

Questions:

 

What are two ways to make social media content more accessible?

• Using an unusual font or filter to make the content stand out from other posts
• Using camel case for all hashtags
• Using contrasting colors to allow everyone to see the content clearly
• Creating light-colored infographics with light-colored font

 

What is an example of non-inclusive imagery on social?

• Images that consistently depict white, able-bodied people in more authoritative roles
• Images that include different types of families and financial well-being
• Images that show people with disabilities living life in a way that is natural for the average person
• Images that you have sought feedback on from underrepresented groups before posting

 

In this example, a company affords everyone the opportunity to work on the top floor once a week because it has the best view. But the elevator is broken so they must take the stairs. This means employees with disabilities are not able to get there, even though they have been invited.
What is this an example of?

• Inequality
• Inequity
• Exclusion
• Elimination

 

What’re two steps your team can take to better integrate accessibility into your social media strategy?

• Discuss what works for your team internally and implement accessibility rules based on the collective knowledge
• Make staying abreast of changes in accessibility standards part of a social media manager's job responsibilities
• Schedule an annual meeting with the company’s leadership team to decide on the accessibility plan for the next year
• Make sure accessibility is part of your overall social media policy

 

What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?

• Pretend to have more diversity in your organization to appear inclusive
• Focus on content for Pride month above all other days of significance
• Get involved in inclusive campaigns such as adding pronouns to bios
• Add brighter colors to social content, even if they’re not brand colors

 

Before you dive into planning and executing an inclusive social media strategy, what should you do?

• Adjust your social advertising parameters to reach a wider audience
• Understand and clarify your company’s position on social justice and social impact issues
• Create DEI and Accessibility standards for social, separate from existing company documentation
• Wait for a celebration day or month to occur so you can piggyback on it on social

 

What is the following an example of?
Representing a wide range of social and cultural characteristics and identities both in your content and in your brand team.

• Diversity
• Inclusion
• Equity
• Accessibility

 

What are two ways a brand can provide both support and safety for marginalized communities on social?

• Blocking and reporting users who use hate speech
• Not sharing any content showing LGBTQ2+ people to avoid trolls
• Allowing freedom of speech on social posts, regardless of the message
• Putting pressure on social media companies to create more inclusive algorithms

 

What’s a first step you can take to make DEI a less daunting subject to tackle?

• Take inspiration from competitor accounts and try to follow their strategy
• Take a team vote to decide what kind of content to start posting more of
• Start with one reputable source from a person or organization that you trust
• Create content from your team’s perspective, reflecting their own thoughts

 

What are three benefits of actively creating a safe space for your online community?

• Community growth and engagement
• Improved brand reputation
• Increased advertising metrics
• Increased profitability