Your content strategy should center on your audience seeing the right content at the right time – with the ultimate goal of achieving your social media objectives. What type of content should be served to your audience in the bottom of funnel (BOFU) stage of the content funnel? Select the correct answer.
- Polls and other engaging questions
- Contests to grab attention
- Testimonials and emotive stories with strong CTAs
- Broad interests relevant to your audience persona