When it comes to influencer campaigns, The Federal Trade Commission (FTC) is concerned about influencers misleading their followers, on purpose or accidentally. How does the FTC protect consumers from some types of influencer marketing? Select the correct answer.
- Consumers must request disclosure statements from influencers
- Consumers must learn their rights by visiting the FTC website
- Influencers must register with the FTC and agree to their guidelines
- Influencers must publicly disclose relationships they have with brands