Social media strategists have two distinct tasks at the end of a social media campaign: analyzing successes and challenges and reporting those results to stakeholders and leadership. Which of the following should be included in your report to prove the strategic value of social media across the organization? Select the correct answer.
- The goals of the campaign mapped to wider business goals
- Summary of the results including contextual insights
- Rationale for your strategy going forward tied to business objectives
- Recommendations for next steps for increased success