How does a social media strategy relate to objectives and campaigns? Select the correct answer.
- The strategy is a list of tangible assets (a website, blog post, hashtag) you will use for your campaign
- The strategy is the action behind your campaign, specific tactics outlining how you will execute your objectives
- The strategy is the approach (the why and how) behind your campaign achieving its objectives
- The strategy is the rationale for your campaign based on organizational KPIs approved by leadership