For campaign purposes, analyzing social data in isolation will mean your insights lack the context of wider marketing activities. Which of the following is an example of an advanced analytic technique you could employ to get a complete picture of how social media contributes to broader marketing goals? Select the correct answer.
- Analyzing all customer-related data—social media data, marketing automation data, CRM data, customer service data, etc.
- Combining social data with CRM data from platforms like Salesforce or Microsoft Dynamics
- Measuring how social media influenced sales pipeline and revenue generation by examining where and when the prospect engaged
- Integrating social media management platforms with marketing automation platforms and web data from platforms