Aligning social media objectives with broader organizational goals and priorities is central to the success of a social strategy. Which of the following sequences best describes how social media objectives should be set? Select the correct answer.
- Insert current organizational priorities into a flowchart, map onto these priorities existing branded social channels best positioned for success
- Analyze engagement metrics across branded Social Channels, design a range of social campaign options that build on what’s already working
- Brainstorm cutting edge tactical and content ideas with your team, evaluate these ideas against the most relevant organizational goals
- Review organizational goals/priorities, derive supporting SMART objectives with corresponding strategies and tactics