When creating performance ads, social advertisers find it useful to use data that’s been collected on visitors to their organization’s website to create targeted custom audiences for the ad. The best way to gather this website data is by installing _____________ on your website and any relevant landing pages as early as possible.
- Facebook Collection Manager and Instagram Photo Tracker
- none of the options in this list
- UTM Parameters
- Pixels and Google Tag Manager
- Google Capture and Facebook Tracking
- Facebook Ads Manager