Which of these location data sources requires a user to create an account and link it to Google Ads?
- Google Merchant Center
- Google curated chains
- Business Profile
- Google Ads
Explanation:
Google Business Profile provides a complimentary platform for businesses to handle their offline presence on Google Ads platforms, such as Search, YouTube, and Performance Max. It’s imperative to link a location data source like GBP to run a Performance Max campaign effectively. After establishing an account, you can seamlessly link your Business Profile to both Google Merchant Center and Google Ads. For enterprises with 10+ locations, Business Profile offers comprehensive bulk management. Consequently, real-time updates on inventory status are reflected on Google’s vast platforms, ensuring a streamlined shopping experience for users.
Read more here: https://support.google.com/google-ads/answer/2382892