Which advertising channel is considered an offline (traditional) channel?
- Social Media
- Display Remarketing
- Radio
Explanation:
The selected answer, Radio, is considered an offline (traditional) advertising channel because it primarily involves broadcasting audio content to audiences via radio waves, reaching listeners without the need for internet connectivity. Unlike digital channels such as Email, Display Remarketing, and Social Media, which rely on online platforms and technology, radio advertising is rooted in traditional media methods that have been used for decades to disseminate information and advertisements to a broad audience.