What’s a benefit of Local Inventory Ads?
- They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
- You can set up and drive foot traffic at your location using location extensions.
- You can set up keyword targeting in your campaign to reach the right customers at the right time.
- You can generate leads by encouraging customers to sign up for a monthly newsletter.
Explanation:
The correct answer is **the first option**: **They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items**. Local Inventory Ads (LIAs) offer the benefit of extending reach to shoppers in proximity to a business’s physical stores. By leveraging location targeting, LIAs ensure that relevant product listings are displayed to users who are geographically close to the store locations, increasing the likelihood of driving foot traffic and offline sales. Additionally, LIAs showcase all available in-store items, including best sellers and items on sale, providing potential customers with comprehensive and timely information about product availability. This feature enhances the shopping experience for consumers by allowing them to easily browse and discover products that are immediately accessible at nearby stores. Moreover, by featuring a mix of popular and discounted items, LIAs cater to a diverse range of customer preferences and purchasing motivations, thereby increasing the effectiveness of the advertising campaign in driving conversions and maximizing sales opportunities. Therefore, associating the benefits of extending reach to nearby shoppers and featuring all available in-store items with Local Inventory Ads accurately reflects their role in driving foot traffic, increasing store visibility, and facilitating offline sales for businesses.