What manual input will you need to provide when setting up a Performance Max for store goals campaign?
- bids
- ad creatives
- ad placements
- creative combinations
Explanation:
The correct answer is **the second option**: **ad creatives**. When setting up a Performance Max for store goals campaign, manual input is required for ad creatives. Ad creatives play a crucial role in capturing the attention of potential customers and enticing them to visit physical store locations. Therefore, advertisers must carefully craft compelling and relevant ad creatives that effectively communicate the value proposition of their products or services and drive engagement with the target audience. This includes selecting high-quality images or videos, writing engaging ad copy, and incorporating persuasive calls-to-action that encourage users to take action, such as visiting the store. By providing manual input for ad creatives, advertisers can ensure that their Performance Max campaign delivers impactful and resonant messaging that effectively drives foot traffic and offline sales, aligning with the campaign’s store goals. Therefore, while Performance Max campaigns leverage automated features for optimization, manual input for ad creatives is essential to ensure the effectiveness and relevance of the advertising content in achieving the desired campaign objectives.