There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?
- Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
- Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
- Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.
- Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.
Explanation:
Promoting an upcoming sale requires strategic timing. For significant events, such as weekend sales or holiday peaks, it’s advisable to initiate the campaign 2-3 weeks in advance. As the sale date nears, regularly update your promotional material, transitioning from a generic store-themed creative to one that is decidedly sales-focused. This method not only aligns with time-based promotions but also ensures consistent performance without causing any disruptions.
Read more here: https://support.google.com/google-ads/answer/10566644