Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.
- ad placements
- bids
- ad creatives
- creative combinations
- budget
Explanation:
In Performance Max, while machine learning models optimize various aspects of campaign performance, certain features still require manual input. Specifically, budget and ad creatives are essential elements that marketers must set manually. The budget defines the overall spending limits for the campaign, ensuring that it aligns with business goals, while ad creatives encompass the visual and textual components that convey the brand message, requiring careful consideration and selection to effectively engage the target audience.