If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?
- Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
- Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
- Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.
- Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.
Explanation:
The Business Profile captures vital store information, ensuring ads are aptly localized. Meanwhile, Merchant Center is pivotal for inventory management, reflecting both your online and in-store offerings on Google. By integrating the no-cost Google Business Profile with Merchant Center, products can be seamlessly showcased, attracting more customers. For advanced outreach, leverage location extensions, store visits, and local inventory ads via Google Business Profile. Post setting up Local inventory ads, finalize with a dedicated campaign on Google Ads, your primary ad management platform.