You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
There are different answer options of this question, please select the right option(s).
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- Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
- Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
- Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.
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- Consider adding the return and refund policy to the website footer. It’s OK that you don’t allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.
- Make sure there is a disclaimer. Whether a business offers refunds or not, it’s not required to have the policy on the website landing page as long as there’s a disclaimer.
- Don’t do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.
Explanation:
If your company does not allow refunds and you’re in the process of creating a Google Merchant Center account, the correct course of action is to make sure you clearly state your refund policy on the landing page. Even if your company does not offer refunds, it’s essential to communicate this clearly to potential customers. This can help manage expectations and prevent misunderstandings or dissatisfaction later on. You can consider adding the return and refund policy to the footer of the website, ensuring it’s readily available for visitors to access. By clearly stating your refund policy on the landing page, you fulfill Google’s requirement of transparency and honesty regarding your business practices, which is crucial for maintaining trust with customers and complying with Google’s policies. Additionally, having a clear refund policy helps potential customers make informed decisions about their purchases, reducing the likelihood of disputes or complaints in the future. Therefore, ensuring that your refund policy is clearly stated on the landing page is the appropriate step to take when setting up your Google Merchant Center account, aligning with best practices for transparency and customer communication.