Which of these statements about Shopping Ads is true?
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Explanation:
The correct statement is **Shopping Ads use product attributes to show ads on relevant searches to increase conversion**. Shopping Ads utilize product attributes, such as product titles, descriptions, images, and prices, to determine when and where to display ads to potential customers. These attributes provide valuable information to Google’s algorithms, allowing them to match ads with relevant search queries and user intent, thereby increasing the likelihood of conversion. By leveraging product attributes, Shopping Ads ensure that the displayed ads are highly relevant to users’ search queries, enhancing the overall user experience and driving higher engagement and conversion rates. This approach enables advertisers to reach potential customers who are actively searching for products similar to theirs, maximizing the effectiveness of their advertising campaigns and driving tangible business results.