Which of these is a benefit of Shopping Ads?
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Explanation:
The correct answer is **Shopping Ads use product attributes to show ads on relevant searches to increase conversion**. Shopping Ads are specifically designed to showcase product listings based on their attributes, such as title, description, price, and image, rather than relying solely on keywords or text-based content. By leveraging product attributes, Shopping Ads can dynamically match relevant search queries with specific product listings, ensuring that users are presented with highly relevant and engaging ad results when searching for products online. This targeting precision increases the likelihood of conversion by connecting users with products that closely match their search intent and preferences. Additionally, Shopping Ads typically include rich product information, such as images, prices, and reviews, providing users with valuable insights into the products being advertised and further enhancing the conversion potential. Therefore, selecting **Shopping Ads use product attributes to show ads on relevant searches to increase conversion** accurately identifies a key benefit of Shopping Ads, highlighting their ability to deliver highly targeted and effective advertising experiences that drive conversion and sales for advertisers.