Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?
- Product Shopping ads
- Gmail ads
- Local inventory ads
- Carousel
Explanation:
The correct answer is **’Local inventory ads’** as they are specifically designed to promote in-store products and drive traffic to brick-and-mortar locations. Local inventory ads allow retailers to showcase their products to nearby customers who are actively searching for items in their vicinity. These ads not only display product information but also indicate the availability of the advertised products in nearby physical stores, including details such as store location, distance, and hours. By leveraging local inventory ads, retailers can effectively bridge the gap between online searches and in-store visits, encouraging potential customers to make purchases at their physical locations. This format is particularly valuable for businesses with physical storefronts as it enables them to leverage digital advertising to attract foot traffic and increase sales at their brick-and-mortar stores. Therefore, local inventory ads serve as a powerful tool for promoting in-store products and driving traffic to physical retail locations, making them the ideal format for achieving these objectives.