Google AI-Powered Shopping Ads Certification Exam Answers

What’s the purpose of products groups in a Shopping campaign?

• Product groups are used to specify which products from your feed you want to advertise in each campaign.
• Product groups are predefined themes that you can select in each of your campaigns.
• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.

You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?

• Real-time signal
• Goal-oriented
• Manual bids
• Reach

You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

• Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
• Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

• Google Images
• The Shopping tab
• Google Search
• Google Maps
• Gmail

What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses

There are 3 different answer options of this question, please select the right option(s).

• Uses real-time signals to help you optimize goals
• Uses manual signals to optimize goals
• Lets you reach customers across Google platforms
• Reduces complexity of campaign management via easy integration
• Lets you manually set up campaigns

or

• You can optimize on goals using manual signals
• You set up campaigns manually
• You reach customers across Google platforms
• Easy integration helps you simplify campaign management
• You use real-time signals to help you optimize goals

or

• Optimizes on goals using real-time signals
• Gives you more control by manually setting up campaigns
• Optimizes on goals using manual signals
• Helps you reach consumers across Google platforms
• Simplifies campaign management with easy integration

Related post:

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

• A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
• A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
• A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
• A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.