How does Google enforce policy violations?
- Item disapproval and account suspension
- Feed disapproval and item suspension
- Campaign disapproval and ad suspension
- Ad disapproval and campaign suspension
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Google AI-Powered Shopping Ads Certification Exam Answers
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.
Note that Shopping Ads assessment has much more possible questions. There are over 150 possible questions, and you get only 50 of them during the exam. Download our Google Ads Shopping Certification Exam preparation guide and get all possible real exam questions with 100% accurate and verified answers.
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Questions:
Select 2 Correct Responses
Knowledge Check Assessment
Smart Shopping campaigns simplify campaign management by automating which of the following?
Select All Correct
True or false? Shopping campaigns can help promote online and local inventory.
By vmartinez
How does Google enforce policy violations?
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Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
By vmartinez
Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?
Explanation:
This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set.
tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits).
By default, Smart Shopping campaigns set bids that maximize the value of your conversions within your provided average daily budget. If you have a specific performance goal, add a target return on ad spend (tROAS).
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How do Google Ads and Google Merchant Center interact with each other?
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If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?
Explanation:
If advising a client who seeks to run on Performance Max with Maximize Conversion Value as their bid strategy, the recommended optional secondary bid strategy would be Target Return On Ad Spend (tROAS), as correctly identified in the answer. Maximize Conversion Value bid strategy focuses on optimizing towards maximizing the conversion value within a specified budget. Pairing this with tROAS allows advertisers to further refine their bidding approach by targeting a specific return on ad spend. tROAS automatically adjusts bids to maximize the conversion value while aiming for the desired return on ad spend. This strategy is particularly beneficial for advertisers who prioritize achieving a specific return on their advertising investment, allowing them to allocate their budget more effectively and achieve their desired performance goals. Therefore, advising the client to use tROAS as an optional secondary bid strategy complements their primary bid strategy of Maximize Conversion Value, enhancing the overall effectiveness and efficiency of their Performance Max campaign.
Performance Max campaigns offer two optional secondary bid strategies to accompany the primary Maximize Conversion Value bid strategy: CPA target and tROAS. Among them, Target Return On Ad Spend (tROAS) is specifically designed to achieve maximum conversion value, set at a determined return on ad spend. The added advantage of tROAS is its capacity to integrate offline performance metrics, such as store visits, thus encompassing an omnichannel approach to performance evaluation.
Related question:
By vmartinez
Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses