You want to monitor user acquisition data by country with the store analysis report. Which metric can help you find the information that you want?
- Active devices
- Compare to peers
- Average revenue per transaction
- First-time installers
First-time installers directly measures the number of new users who installed your app for the first time in a given period. This metric is crucial for understanding user acquisition trends and evaluating the effectiveness of your marketing campaigns or store listing optimizations in different countries.
Active devices measures the number of devices that have your app installed and have been active within a certain timeframe. While related to user acquisition, it doesn’t specifically focus on new users.
Compare to peers is a benchmarking feature that allows you to compare your app’s performance to similar apps in the same category. It doesn’t directly provide user acquisition data by country.
Average revenue per transaction is a monetization metric that focuses on the revenue generated per in-app purchase. It’s not directly related to user acquisition by country.
The reference to the correct answer can be found indirectly in the chapter “Optimize your store listing with experiments”. The chapter emphasizes the importance of understanding user acquisition and using metrics to measure app performance. This implies that first-time installers would be a relevant metric for monitoring user acquisition data by country.