You want to measure installs in the store analysis report. Which dimension can help you with your analysis?
- Daily active users
- Language
- Deactivations
- Acquisitions
Explanation:
Acquisitions is a dimension in the store analysis report that focuses on how users find and install your app. This includes metrics like first time installers (users who installed your app for the first time) and reinstalls (users who reinstalled your app after uninstalling it). These metrics directly measure installs and provide insights into your app’s growth.
The other options are not directly related to measuring installs:
- Daily active users: This metric measures user engagement, not the number of installs.
- Language: This dimension helps you understand the language preferences of your users, but it doesn’t directly track installs.
- Deactivations: This metric tracks the number of users who uninstalled your app, providing insights into churn but not new installs.
The reference to the correct answer can be found indirectly in the chapter “Explore overall acquisition performance with store analysis”. While not explicitly mentioned in a chapter, it discusses the importance of understanding user acquisition and using metrics to measure app performance. This implies that the Acquisitions dimension would be relevant for measuring installs.