Which of the following best describes structured data?
- Code used to better describe a webpage’s content to search engines
- A test to ensure there are no mistakes with the markup
- A type of code used for rich results
- Enhanced elements in Google search with extra visual or interactive features
Explanation:
Structured data is best described as “Code used to better describe a webpage’s content to search engines.” This special code, often in the form of Schema.org markup, provides additional context and information about the content on a webpage. It helps search engines understand the relationships, entities, and attributes present on the page, leading to more accurate indexing and potentially enabling rich results. By incorporating structured data, digital marketers enhance the visibility and relevance of their content in search engine results, as it enables search engines to present more informative snippets and features. This aligns with the broader goal of improving the user experience and ensuring that search engines can interpret and display content in a meaningful way for users.