What recommendation will help a digital marketer write effective meta descriptions?
- Meta descriptions should typically be no longer than a few words or a phrase
- Meta descriptions should share different information than on the page content
- Every second web page requires a meta description
- Every web page should have a unique meta description relevant to the page content
Explanation: The recommendation that will help a digital marketer write effective meta descriptions is that “Every web page should have a unique meta description relevant to the page content.” Crafting unique meta descriptions tailored to each page’s content is crucial for providing users and search engines with concise and accurate information about what to expect on the page. This practice not only enhances the user experience by delivering relevant snippets in search results but also aids search engines in understanding the context and relevance of the content. Unique and compelling meta descriptions contribute to higher click-through rates, improved SEO performance, and a more informative presentation of web pages in search engine listings.