What is the correct order of the marketing funnel?
- Awareness, consideration, conversion, loyalty
- Consideration, awareness, conversion, loyalty
- Awareness, consideration, loyalty, conversion
- Consideration, conversion, loyalty, awareness
Explanation: The correct order of the marketing funnel is Awareness, consideration, conversion, loyalty. This sequence represents the stages that a potential customer typically goes through in their journey with a brand. It starts with creating awareness about the brand or product, then moves to consideration where the potential customer evaluates options, followed by the conversion stage where the actual purchase or desired action takes place. Finally, the loyalty stage involves retaining and engaging customers to foster brand advocacy and repeat business. This chronological progression guides marketers in tailoring strategies at each stage to effectively nurture leads from initial awareness to long-term loyalty.