What is data analysis?
- Organizing and summarizing data to track performance across marketing and sales efforts.
- The process of collecting data from analytics tools and putting it into a spreadsheet or database, making it easy to access and work with.
- The process of examining data in order to draw conclusions, make predictions, and drive informed decision-making.
- A measurement used to gauge how successful a business is in its effort to reach a business or marketing goal.
Explanation: The process of examining data in order to draw conclusions, make predictions, and drive informed decision-making is the correct definition of data analysis. Data analysis involves inspecting, cleaning, transforming, and modeling data to discover useful information, draw meaningful conclusions, and support decision-making. It encompasses various techniques and methods for uncovering insights from data, such as statistical analysis, machine learning, and data mining. Unlike the other options, which describe different aspects of working with data, data analysis specifically focuses on the extraction of knowledge and actionable insights through the examination of data sets.