What is a benefit of paid media?
- It incentivizes customers to promote a brand on social media.
- It allows a brand to reach customers who are not actively searching for it.
- It increases the user-generated content customers post on social media.
- It allows a brand to rely on marketing generated by customers.
Explanation: A benefit of paid media is that it allows a brand to reach customers who are not actively searching for it. Unlike organic reach, which relies on existing followers and their engagement, paid media involves targeted advertising to specific demographics, interests, and behaviors. This proactive approach enables brands to reach a broader audience, including individuals who may not be actively seeking information about the brand or its products. Paid media campaigns can introduce the brand to new audiences, increase visibility, and generate awareness among potential customers who may not have discovered the brand organically. This expanded reach is particularly valuable for brand promotion, product launches, and overall market expansion.